Please Don’t Like Me

It could be argued that we are living in a golden age of content creation. Never before in human history have we had such amazing technologies and communication methods available to so many people, in their homes. The internet is awash with videos, music, podcasts, blog articles, and so much more. If anything, we don’t have enough time to consume as much as we want to. It’d be great spending all day playing video games, surfing the net, and listening to music and podcasts, but there’s work to be done.

Whatever you’re interested in, there’s something out there for you. Unfortunately, our favourite content creators can, and often do, get completely lost. There’s the old saying about cream rising to the top, but that’s just bollocks. As a content creator, there are some things you can do to try to get your content seen by as many people as possible, most of us rely on social media. It’d be great if we could all afford to buy ads for everything we make, but that’s just not financially viable.

When you build up an audience on social media, it is a big help to you. It’s a sort of guaranteed audience for everything you make, and it’s a great way to communicate with your fans. Our fans like our work, they want to consume more of it, and they want to show their appreciation. Some of us do that financially. If you want to see your favourite content creators continue to make content, money is one of the best things you can offer them. Unfortunately, money is a bit thin on the ground for most people these days, and they’d like a different way to show their appreciation for your work.

For some reason that I don’t understand, Facebook, Twitter, SoundCloud, YouTube, and just about every other website that you can post something on, have come up with a way for you to feel like you’re showing appreciation without actually doing anything. They have a Like button.

I see many of you use it quite often, and please don’t take this article as a sign of a lack of gratefulness on my part. You just have to be aware that the Like button does nothing for me or any of the other content creators you follow. It’s nice to see that you like something, but ultimately it achieves nothing.

So what can you do? Luckily there’s a button, usually situated right next to a Like button, labeled Share.

Sharing the posts of your favourite content creators helps them out no end. The biggest struggle we face is getting ourselves known. Having an audience share your content is the absolute best way of dealing with that problem. Like I said before, please don’t take this article for ingratitude for your likes. In fact, please continue to hit the like button on everything I make. It’s just that it’d would really help me, and everyone else, if you also hit that share button. If every Like I received was actually a Share, my content would get to many more times the people than it currently does.

Thank you for reading my articles, watching my videos, and listening to my podcasts. Tell your friends!