This was originally posted on here Simply Read – http://www.simplysyndicated.com/2012-is-the-year-of-streaming-video-apparently/
I really didn’t see this one coming, but there’s no denying that it actually happened. Suddenly every box under my TV streams video. I feel a little bit behind the times with this one because there have been streaming video products available for a long time, it’s just that now it seems everything is a streaming video player, and more importantly, that there are lots of places to get the video.
For a little while you’ve been able to put your hands on things like a PS3, or XBox 360 that had some sort of video rental service. To be fair the PS3 has always been ahead of the XBox in terms of the available video services. The PS3 has had LoveFilm and BBC iPlayer for some time. Smart TVs and higher end BluRay players have had similar functionality.
Now that functionality has expanded all over the place. With the recent dashboard update the XBox did what so many people are doing these days and added apps. You can now download the Netflix app, the LoveFilm app, the 4OD app, and the list goes on. There’s even streaming live TV from Sky.
In addition to that it isn’t just high end BluRay players that have all the streaming services any more. I just got a Sony S380 for just £89 from Amazon and that comes with pretty much everything you’ll find on a PS3 except the ability to play the games of course.
And there’s more. Today Sky announced that their Anytime+ service is now available to all Sky+HD customers. Before it was only available if you had Sky’s broadband service, but now that’s no longer necessary. On hearing that I did rush to stick an ethernet cable into the back of our Sky box but I don’t know how to make the Anytime+ thing work so I can’t tell you if it’s any good or not. I’ll write something else about it when I get it working. Perhaps the most surprising part of their announcement is that they’re going to have BBC iPlayer content available over the system.
Through all of this iPlayer is a service that is now conspicuous in its absence. We’re told that it is coming sometime this year to XBox, just as Sky say the content is coming to their system sometime this year. the fact remains that unless you’re a Sony fan (hello to that person) putting iPlayer on your TV is one of the hardest things to do. Before the BluRay player, I was doing it with a hacked AppleTV.
Ah but what of Apple? For a long time they have had a much loved but maybe undersold runner in this race. The Apple TV. The product that some people love so much, they think that there’s going to be an actual TV set made by Apple. I have just seen my Apple TV die this last week, not too upsetting as it is so old that it must have been part of the first run of the device. The current model is very small and very cheap. It streams content from your iTunes library to your television more easily than any other device on the market, although others can perform the same basic task. It will even let you rent movies from the iTunes store, which has the same basic new movie selection as the XBox, PS3 or the growing number of smarter TVs and BluRay players. It also has Netflix and YouTube functionality much like all the other streaming video players.
The Apple TV is in danger of becoming irrelevant as more and more devices replicate its functionality. For a long time the Apple TV has been the cheapest of all the streaming video options, at £99 it is a great little device. However that simply isn’t true any more, and it does face another bigger problem. Look at that Sony BluRay player. For a start it cost me £10 less than an Apple TV would have. If I was just looking for a streaming video player then it wins on price alone. The important thing is that I didn’t buy the BluRay player as a streaming video player. I bought it as a BluRay player. That really means that I now have no reason to replace my Apple TV.
On top of that, I didn’t buy my XBox as a streaming video player either, that was bought as a gaming machine, and now it does more video than the Apple TV ever dreamed of. So with all of these devices I’ll not bother replacing the broken Apple TV. There’s just nothing that it does that need to do.
Right now we’re also lucky enough to see the start of a streaming service battle in the UK. We just got Netflix and they are aggressively standing toe to toe with LoveFilm, which is effectively Amazon’s UK based video offering. Both cost around a fiver each month and offer an impressive selection of video content, with more being added to each service all the time. At the moment I feel like Netflix has the edge on functionality, you can happily enjoy your online content through iOS and Android apps, LoveFilm don’t offer such a thing. However LoveFilm has a larger selection of content at the moment, but you’re locked to your TV or computer. Nether are perfect, and they both use Silverlight on their websites which just makes me angry.
So now we’re at the point where if you’ve got some sort of box plugged into your TV then the chances are that you can stick an internet cable into it and get yourself some streaming video. I suppose this stuff still impresses me because I remember our first VCR arriving at the house. Now I can pretty much be watching any film I can think of in the next 30 seconds. We truly do live in the future now.