I have started this post many times and I still don’t really know what to write. I know there are a couple of things that must be explained to you. There’s the issue of why I haven’t been podcasting much. Then there’s the issue of what the future holds.
I’ve been running a podcast network, full time, for about six years now. While it is true that a lot was achieved, it’s also true that things have fallen short. If there’s a way to get rich from podcasting, I haven’t found it yet, or at least haven’t actually done it yet. Allison claims you can set your watch to my “second week in December breakdown”, and she’s right. This time of year puts a lot of financial pressure on all of us, and really helps to make me regret what I do. Breaking point, is usually the second week of December. What makes things feel worse, is the knowledge that I’m only so badly off financially because of either my own failings, or lack of action. I really only have myself to blame. I’m well educated, well supported. I come from a stable family home, where both parents were professional people. From birth I was set good examples of hard work, and the rewards it brings. People that come from where I come from, generally do far far better than I do. Of all the people who completed my sixth form, I’m one of very few to not be very well off. In short, I should be doing better in life than I am.
I have managed to make it through the last few years by reminding myself of the following quote:
“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.” – Steve Jobs
The money doesn’t matter as long as you’re doing something you’re proud of. Yeah? That’s absolutely brilliant if you’ve got millions of dollars in the bank, but it sucks when there’s nothing there. My cupboard is bare, and really it’s my fault. If I’m honest, I had a little success, let it go to my head, then let it wallow. If you want to see a straight line, I’ll show you a graph of Simply Syndicated’s web stats. If there was a board of directors, I’d have been fired.
Emotionally, I have fired myself. I think I kind of gave up on things a while ago because they weren’t going how I wanted. The silly thing was that they weren’t going how I wanted because I wasn’t making it happen. Without knowing it, I was making myself the the worlds foremost mind on how to not run a podcast network. I keep reading that last sentence back and it is correct. It thought it should be “how not to run a podcast network” but “hot to not run a podcast network” is more correct. I haven’t made any mistakes. I haven’t failed at anything. I haven’t been told no. At the same time, I haven’t made headway with sponsorship for shows. I haven’t done shows. I haven’t fixed websites. And I haven’t moved forward. Saying that I know how to not run a podcast network is very correct.
So what caused this and why should it change, and why should I get another go? Well, it was caused by me thinking things would just keep growing, and panicing when I turned out to be wrong. I managed to convince myself that I had been successful and had no need to concern myself with things like growing an audience. When new podcasters were inspired to create shows, I then managed to convince myself that I was some sort of person who had “made it”. I haven’t made it at all yet, and I stopped trying.
Working alone all day, not having things turn out how you hoped, that’s demotivating and depressing. Then before you know it, you’re in a downward spiral of lack of motivation and depression about your lack of motivation.
My initial reaction to this is to convince myself that I need to get a “proper job”. Because I think I’m qualified for nothing, I convince myself further that this job should be in some sort of shop or call centre. That’s even more depressing. Last night I realised how stupid that is. I needed to take long hard look at myself and decide what it is I am and what it is I do. What am I good at? I’m a creative person. That can be writing, talking, joking, websites, whatever. It’s what I enjoy, and I’m good at it. When buying car insurance, I selected Broadcaster as my occupation. That’s such a broad word that can mean so much, and it definitely applies to me. Just because Simply Syndicated isn’t doing as well as I’d like, doesn’t mean I suddenly have to go and work in a shop. That brings me to what will change.
There’s just no way that I can suddenly have nothing further to do with Simply Syndicated. So many reasons why I could never just shut it down, or stop appearing on shows. Besides, I very much enjoy Tech It Or Leave It, and having a show with your name in the title is cool. What’s very important is that things change, a lot, very quickly. For a while I was toying with the idea of just starting again with something else. But seeing as I can’t walk away from Simply Syndicated it makes more sense to use what is there and build it up again. Different this time. I have plans.
I also need to spend some more time on myself. Spend more time with my own audience, and spend more time working for them. There should be more stuff on my own website. I realise that’s a very general statement, but again, I have plans.
Everything has to change.
So why will it change? Because it has to. It simply HAS to. I can’t live like this anymore, and I’m not sure what the alternative to that is, but I’m sure I don’t like it. I have to be who I am and do what I do. I also need to be able to live. I have spent so long thinking about what I’d like to achieve that I didn’t get on and achieve it. The time is now. If I don’t take hold of my life and get my money’s worth, I may as well just go out and find a big thing to fall off.
Everything has to change.
Do me a favour to help me out here. Go get your copy of A Christmas Story and watch the scene where they go to see Santa. The whole thing is a wonderful metaphor for the last six years of my life. All the anticipation, waiting in line, knowing exactly what I’m going to ask for. Then the moment comes, it’s all just too much and you end up on Santa’s lap mumbling something about a football. Then, just as I started to fall down that slide with a dumb look on my face, a little voice in my head woke me up. I am presently clawing my way back up that slide to shout at Santa.
In some places my focus has been to wide, and in other places too narrow. I am no longer a podcaster, and I no longer run a podcast network. Everything has to change.